Cushman & Wakefield’s survey carried out in June 2021 has confirmed that shoppers do not want to give up on brick-and-mortar shopping in retail parks and shopping centers, but their preferences have changed to some degree. Around 50%-60% of the survey respondents say that despite the pandemic the frequency of their retail trips will remain the same as before.
For consumers, F&B outlets such as cafés, ice-cream and cake shops or restaurants are the key element of the retail experience in addition to shopping. On account of the pandemic, the frequency of their visits to such facilities has fallen by just around 3-4 percentage points. Cinemas are also high on the list of priorities, while working zones and fitness clubs in shopping centers are the least often used by customers.
